Still, Blair Witch earned $45 million worldwide on a $5m budget, so it wasn’t a total botch. The Blair Witch Project wasn’t a franchise so much as it was a popular horror movie that spawned a disliked (if underrated) sequel and then vanished from pop culture. As neat as that stunt reveal was back in the summer of 2016, it didn’t necessarily boost the film’s interest levels among general moviegoers. This isn’t like Lionsgate’s surprise reveal that Adam Wingard and Simon Barrett’s The Woods was actually a true-blue sequel to The Blair Witch Project. WB and New Line will have plenty of time to cut some TV spots, if they so choose, highlighting the movie’s connection to what has become the biggest-grossing R-rated horror franchise of all time. Since most folks don’t pay attention to marketing until the last few weeks, they lose nothing by waiting. It also allowed fans to become interested in the film as a stand-alone movie, so that it wasn't entirely resting upon its IP for its appeal. Had they spelled out the connection from the get-go, when the movie was announced in October of 2017, it would be old news by now.īut this lack of explicit confirmation up to this point makes the film’s inclusion into the Conjuring franchise a bit of new/interesting trivia just as the film is heading into the final lap of its prerelease marketing campaign. As much as this feels like a last-minute tell, the movie doesn’t open in theaters until April 19, or a month from today counting those Thursday previews. Presuming this was the intent all along, it was a smart move to wait until now to reveal that connection. Whether or not such a connection (allegedly somewhat shoehorned in and acting as a glorified easter egg) was intended from the get-go, it is interesting that the powers that be waited this long to confirm what otherwise had been mere suspicions.
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